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Some Ideas on How Influencer Marketing Works In today’s high technology world, we are interacting through different social platforms every day that marketing of products or services has never been more competitive and challenging. The outcome of the modernization of our era lead to several marketing strategies one of which is influencer marketing. This type of marketing strategy hires a person to become the influencer, rather than a group of people, who will promote the message of the brand. Considered as influential people, these influencers play the roles of creative people, bloggers, content writers, journalists and others who people would look for advice or opinions. Content marketing and social media marketing are considered as the two major types of influencer marketing. Traditional advertisements are becoming a second method where consumers would react to compared to the social media and this is because consumers are more exposed to the higher forms of communication technology today. Through the personal and social channels of the influencer, the brand, products or services are being written about and makes up the basis of influencer marketing. Because of this, consumers nowadays would have the tendency to believe the opinions or advice of the influencers rather than what media is advertising.
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Marketing relies heavily on the factors of trust and honesty of which influencer marketing is focusing in, and with misinformation that traditional media sometimes project, consumers would interact more with the products or services that influencers would endorse.
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Today, influencer marketing is all about building up relations and creation of a positive image of a brand or service as compared to the digital advertisements, and this is the reason why as consumers shifted now more to social media, that consumers would look upon influencers for guidance in what and where to buy. Through the better description with interactive message in influencer marketing, market grows faster in a simpler way. Unlike in the past when we look at the companies, today, we look at our fellow consumers and our favourite celebrities to help us decide a product or a service. Through influencer marketing, a flood of new waterworks for brands to connect to the market are opened on a larger scale through its organic marketing method that can be termed as the new age word of mouth. Imagine the possibility for hundreds or more people to view a message through their social connections that influencer marketing can use. Influencers have the task and trusted to provide the updated information about the products or services being dealt with, and this information can be released to the consumers through social media over several days or weeks.

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