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The Top Trends in Web Design Web design is a field that requires creativity, the trends keep changing over the years. Sites which are unique and those that offer great functionalities can be created with the help of the new technology and innovation. There are new trends that have gained popularity in how web design is done in 2017. Custom illustration are the best way to add visuals on the screen, it is a very versatile solution. Unique and fun touches on the site can be created using these illustrations which are friendly and playful. A qualified illustrator is able to create the illustrations that match the personality and tone of the brand. It is wise to make the website stand out as there is a lot of competition online. Custom iconography and header images can have the illustrations used on them so that the site is made to be consistent. Using bold typography is also another trend. Emotions can be evoked, personality created and the right tone set when the captivating bold and big typography is used. Text can be easily read using sharp screen resolution. The possibility that designs made by the hand can be created is now high and their unique designs makes them stand out from the rest. This option can be integrated with dynamic text that combines parallax scrolling and image layering.
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A reputable brand can be created when a website uses authentic photography. It is easy to detect websites that have used stock photos as they usually lack originality. Web designers are now focusing on the authenticity of the photographs used on the sites. The provision of 100% authentic and appealing photos that match the website’s content has been made possible by hiring professional photographers.
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The other new trend is designing websites using a mobile responsive approach Since many people own smartphones that they use for Internet access had resulted to the increasing demand for mobile responsive sites. Limitations of a mobile phone such as small screen size is taken into account when building the site. The content that will be displayed on the screen may be little. It is therefore important that the core message is communicated on the website so that the target audience can reach it. Websites that are mobile responsive can also use various features such as extra content, visual bells and whistles. However, these features are much better used on larger screens. Generally ,with the right principles in place when designing a new website, it can be catchy. Creation of a website that is attractive to the target audience and is unique is possible. To make web design easy, there are a couple of design techniques and resources online.

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